Beauty..at a price!! The compunctions that motivate adoption of techniques enhancing looks across genders, ages, demographics, class, nationalities has never been more pronounced as is today. ‘What you see is what you get’ presumably now an adage referring to outward appearances rather than inner worth as originally connoted.
No harm there..one would reckon. ‘Look good to feel good’ is a reality that cannot be shunned. “Do gooders are left to the ‘karma yoga’ sites or otherwise lost in jungles of anonymity.
A matter of concern however is the filtering down of this overpowering obsession even among those not yet stepped into teens. One is quite stupendously amazed, in an ‘eye rolling upwards’ kind of way at the Bollywoodisation of lil girls and boys. The rampancy threatens to take over nationally, thanks to programmes like ‘Chhote ustad’ which originated as a talent hunt and progressed regressesed into an overt show of precocious mannerisms which left me highly appalled. Loss of innocence..is tragic!
And there is a price to pay sometimes more ghastly than just a matter of ideologies. Cosmetics are not quite as innocuous as believed. Read through .. a horrendous experience.
A teenager eager to shed her frocks and join the league of ‘grown ups’ in her thirteenth year decided to dye her hair brown, with full support of her mother. This led to drastic results.
A teenager was left in agony and covered in weeping sores after suffering a severe allergic reaction to hair dye.
Lois Queen, 13, was rushed to hospital after using L’Oreal Casting Crème Gloss in chocolate brown.
Her face is still swollen 10 days after using the product and she’s vowed never to dye her hair again.
Miss Queen bought the hair dye from a local shop near her home in Mottingham, south London, for £5.99.
The mother and daughter claim to have done the ‘patch test’ which ascertains probability of an allergic reaction. They allege that even after the said test, Lois broke into sores and a severe allergy no sooner had she applied the dye.
This has made headlines all over the globe..literally. One cannot rule out rival companies fanning the flames to tarnish the reputation of L’oreal as much as the mother daughter looking for a fat pie as compensation. While avoiding to assign causes and attribute reasons for this big hullabaloo, one is struck by two dominant strains of thought.
1) Why did the mother not feel the slightest bit of hesitation in permitting the use of dyes at such a tender age? Dyes are harsh.. everybody knows that. Just how callous we are as parents is evident from this example. I guess most adults are so swept into the world of falsity, appearances, winsome looks, that they stop reacting to outrageous demands of the kind from kids. Of course with films like ‘Lil Miss sunshine’ and the likes, kids are adults and in the game soon as they are out of their pampers.
Most dont lament this deprivation of innocent childhood, loss of a time where rolling in mud, unaware of how one looks climbing up a wall/tree oblivious of knickers showing, the carefree breathlessness of life when a new day meant only a search for innovative mischief… its relegated to the villages..or is it? Television as a monster is creeping up making inroads even in the most backward of areas. Politicians can use lack of infrastructure as an excuse for paucity of progressive reforms..How come the media does not encounter any such?
2) Had this taken place in India would the company have displayed quickness in action? Especially since she bought it for home use and it was not at a a beauty parlour which would validate her claims? definitely no..unless of course she was savvy enough to use the media.
Consumer redressal is at a pathetic low in India. Its a matter of fighting for your rights and the battle is demanding. While the errant company has a battery of lawyers on their payroll, employed as a matter of course, the victim suffers loss of time money and faith.
One hopes this serves as a warning to parents and kids. There is an age and physical readiness as a factor for experimenting can never be over ruled or side stepped.
( Sigh) Little girls entering into their teens a glow with the promise of a fulfilling life ought to be readied to face the world with equanimity, grace, patience and wisdom.
Color of hair would matter little.. color of heart..much more!!